A 1992 guide to building sheds and barns has become an unlikely hit. Thanks to a handful of BookTokers — influencers who ...

There is a unique magic in holding a physical book. The smell of paper and ink is both familiar and timeless and the weight of the pages offers a tangible connection to the stories that live in our ...

Video-sharing app TikTok has been credited with making reading “cool again” among teenagers, through the hashtag #BookTok. Most BookTok posts are playful short videos, no longer than a minute, that ...

Growing up, I didn’t love books. Reading for fun seemed impossible. I would only read the books assigned in school, and even had to use Sparknotes to summarize the content I was reading. However, that ...

TikTok took the world by storm during the COVID pandemic in 2020, becoming a place for people to communicate and interact while being locked in their homes. Under the hashtag “BookTok,” which has more ...

BookTok has transformed publishing since it evolved during the beginning of the pandemic. For YA authors in particular, the community can lead to runaway success, as it has for authors such as Alex ...

The Marketplace find now has a leopard-print backing and enough purple magic for any fantasy collection.

TikTok's drama of the moment is truly a doozy. For the uninformed, the combination of BookTok and hockey might sound like a Mad Libs. But these two cultural forces have become thoroughly intertwined ...

The BookTok community — ravenous readers who share reviews of their latest reads — is reshaping the streaming wars. Why it matters: Production studios are tuning in to influential creators and ...