Creative Direct Response, Inc. (CDR) will acquire The Canterbury Group. The two direct mail agencies will be formally merged on Jan. 1. The terms of the merger, which included a payout arrangement for ...

July might be peak summer, but for marketers, it’s the perfect time to start planning your fall direct mail campaigns. Fall brings a shift in mood, attention, and buying behavior. It’s a season rich ...

For many, the only addressed letters they receive are bank statements, so there is a huge opportunity for brands to reach, excite and engage this group through well-produced and creative mail. They ...