Learn how to overcome issues with data quality, scalability and more to deliver personalized messaging to customers. Marketers want 360-degree views of customers in order to provide them with the most ...

A unified IT foundation lets you experiment with new AI solutions faster, deploy them more easily, and scale successful applications across your business with unprecedented speed, creating the kind of ...

Regulation-ready systems. A customer 360 complies with GDPR and privacy laws by reducing data duplication and simplifying data management. Unified customer view. A customer 360 links data across ...

A retailer can spend millions installing the latest inventory management systems, omnichannel fulfillment platforms, and ...

Salesforce disabled Klue Battlecards integration after attackers used compromised OAuth tokens to access customer CRM data ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lizzy Foo Kune, VP and analyst at Gartner, ...

If you’re considering using a data integration platform to build your ETL process, you may be confused by the terms data integration and ETL. Here’s what you need to know about these two processes.

In 2019, marketers who used three or more channels in any one campaign earned a 287% higher purchase rate than those who opted for a single-channel campaign. However, in my experience, the true ...

Data integration is the process of combining data from multiple sources into a single target data store. Learn more now. Enterprises that wish to remain relevant in their respective markets are ...

Terms of the deal, expected to close later this year, weren&'t disclosed. The move comes a day after news that Oracle is buying the assets of Context Media, a content integration technology provider, ...