Retail media networks (RMNs) are rapidly growing, with advertisers investing billions of dollars into these platforms each year to consumers across the funnel. As retail media matures beyond search to ...
NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...
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Profitable growth has a measurement problem
While three-quarters of brands still fly blind on platform metrics, more advanced teams are triangulating attribution, MMM and experiments into one intelligence layer. And for many, the measurement ...
A CIMM report says children's viewing has scattered across YouTube, streaming and gaming while measurement has fallen behind, ...
Flake and Fried argue that psychology takes a "measurement schmeasurement" attitude towards quantifying important constructs. Source: From Pixabay at Pexels Standardized testing is controversial. Does ...
In this conversation, Jon Humphrey of Rokt and Zach Epstein of Haus join The Drum’s B2B editor Reuben Webb to explore why marketers have more data than ever, yet less confidence in what is actually ...
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