Finding the right makeup look is one thing, but figuring out how to put it on is another. Sephora and fledgling beauty firm Map My Beauty are teaming up to offer customers a mobile app that gives ...

Addressing millennial shoppers’ desire for fast, personalized mobile experiences, Sephora today launches a new service on its mobile site and application, Pocket Contour Class, to provide tailored, ...

Sephora’s entire catalog of beauty tutorials and how-to videos has been added to Google Home Hub. To start, a consumer can say “Hey, Google, play contouring videos by Sephora,” or whatever makeup ...

Say what you may, contouring is a trend that doesn’t seem to be dying down. Popularised a few years ago by the likes of Kim Kardashian West and star beauty vlogger Huda Kattan, it’s now ubiquitous.

Sephora Virtual Artist now also offers Expert Looks to preview inspirational looks, and 3 new Virtual Tutorials for brows, contouring and highlighting. Available today for download on the Sephora App ...

Beauty channels on YouTube are dominated by influencers, and there's a good reason for that. Bottom line, they're talented. From tutorials on cut creases to reviews on new products, there's a lot to ...

Beauty retailer Sephora has launched new augmented reality-based features for its Virtual Artist application on Apple's iOS, including an eyeshadow virtual try-on feature, an Expert Looks preview ...

Google has announced a new partnership with Sephora, where users of smart displays like the Google Home Hub will be able to bring up makeup tutorials while they are doing their makeup in the morning.

“Contouring is the top requested mini makeover at the Sephora Beauty Studio in our stores, one of the top trending topics on our beauty board and one of our most popular how-to videos on YouTube,” ...