The refresh brings a vertical wordmark back to cans and updates Coca-Cola Zero Sugar packaging, but North America won't see ...

The Coca Cola Company has launched a new global visual identity system, sustaining the brand’s iconicity with a “fresh, ...

A company’s brand can be as valuable – if not more so – than the products and services it offers. Just take a look at the 2017 brand valuation rankings published by global brand consultancy Interbrand ...

The refresh brings the brand’s red-and-white palette, Dynamic Ribbon, Arden Square and Spencerian script under one visual ...

Every successful brand has a clearly defined visual identity outlined in something like a brand book or brand guidelines. In order to be truly useful to your marketing department and your company as a ...

The market for artificial intelligence services is expected to reach $609 billion by 2028 with a five-year CAGR of 21.4% (USD). Growth will be driven by new generative AI capabilities and traditional ...

Scroll through any successful creator’s content, and one thing becomes obvious almost instantly. You can recognize their videos without seeing their name. The colors feel familiar. The framing looks ...

The Coca-Cola Company has unveiled a new global visual identity aimed at creating a more consistent look for the brand across its marketing, packaging and retail presence in select markets.

Fertig Design has created a visual identity for the Re:publica conference that uses lengthy passages of text and typography instead of conventional graphics to pay "homage to the written word". The ...