The campaign features the tagline "Thanks World, We'll Take It From Here." ...

Major League Soccer has revealed its plans to build on the success of the World Cup as the global soccer tournament reaches ...

The 2026 World Cup campaigns that landed in the USA TODAY Ad Meter Brand Spotlight are down to eight finalists. Cast your ...

FIFA’s mandatory hydration breaks gave broadcasters two extra ad windows per World Cup match, and this chart shows how that adds up across the tournament.

World Cup viewers may be shocked to see commercials being played in the middle of matches, which is now allowed by FIFA.

The 2026 FIFA World Cup has introduced mandatory hydration breaks in every match across the United States, Canada and Mexico, ...

FIFA put into effect a player-welfare measure. Fox turned it into a half-billion-dollar windfall. The smarter advertising bet is the one Telemundo is quietly making instead.

Second place in the hearts and wallets of Americans isn’t good enough for the world’s largest sportswear companies, who bet ...

In total, 1,376 sites have been “demonetised” as part of anti-piracy move led by the Trustworthy Accountability Group (TAG).