Video game companies like Ubisoft are embracing genAI to speed up development and pioneer new gameplay while navigating high ...

PlayStation leadership confirms AI will play a foundational role in Sony's future game development, creativity, and player ...

Artificial intelligence is no longer the "future" of game development. It’s already reshaping how studios build, ship and scale mobile games. Rather than a theoretical trend or an optional experiment, ...

This article is part of AI Week. The question of what place AI could and should hold in the games industry is one of the hottest and most divisive topics at the moment. And judging by the posts we ...

In modern gaming, the use of generative AI has become a major point of contention between publishers and consumers. While many companies proudly adopted the technology and argued for its uses in game ...

Ali Mirsaidi is a partner at the international law firm Perkins Coie and a member of the firm's Digital Media, Entertainment, and Gaming practice group. This article is part of AI Week. Over the past ...

With projects like Donkey Kong 64 Recompiled, human programmers stake a claim on the art and science of retro game ...

Much of the conversation around artificial intelligence (AI) in game development starts with the same question: Will AI replace developers? It’s an understandable concern, but it’s the wrong framing.

At GDC 2026, Google trumpeted Gemini-powered games, but the industry still hasn't found must-have uses to win over players and developers. David Lumb is a managing editor for the mobile team, covering ...

Back in 2024, not long after laying off five percent of the company’s workforce, EA CEO Andrew Wilson got on a stage to wax poetic about all the ways generative AI would help take the gaming industry ...

Roblox is introducing new agentic features to help developers plan, build, and test games on its platform, the company told TechCrunch exclusively. Roblox is revamping Roblox Assistant, its ...

Mega Crit co-founder Casey Yano spoke with GameSpot about why Slay the Spire 2 refuses to use generative AI for placeholders ...