A new campaign called Independent Podcasters Day is designed to showcase the unique accomplishments and challenges of ...

This post was created in partnership with Viant Key takeaways The industry's core metrics were built to confirm delivery. But an ad served is not necessarily an ad watched, remembered, […] ...

MiQ’s leaders are on a mission to educate the market and change how the adtech platform is perceived. In their most ...

Currency Exchange International Corp. (CXI-T) shares surged on Wednesday after the company reported second-quarter results that beat expectations. The company, which provides foreign exchange ...

The IAB Tech Lab is standardizing programmatic signals for new video ad formats. And brands are eager to add pause ads to ...

WunderKIND Ads says programmatic CTV Pause Ads delivered nearly 2X higher attention than traditional CTV spots across 13 ...

The above button links to Coinbase. Yahoo Finance is not a broker-dealer or investment adviser and does not offer securities or cryptocurrencies for sale or facilitate trading. Coinbase pays us for ...

The 2024 Olympics proved live sports could be transacted programmatically. The 2026 World Cup tests whether that spend holds ...

InMarket data shows Tubi drove a 27.5 percent visit lift in quick-service campaigns, outpacing AVOD and FAST rivals by a ...

NEW YORK--(BUSINESS WIRE)--CheckedUp, one of the nation’s largest all-digital media networks in healthcare settings across the country, today announced the launch of two media products at the 2025 IAB ...

With heightened focus on key streaming platforms’ advertising areas, Samsung Ads says its highly viewed home screen is now available programmatically for brands to purchase. The company says that for ...

Chris is a Senior News Writer for Collider. He can be found in an IMAX screen, with his eyes watering and his ears bleeding for his own pleasure. He joined the news team in 2022 and accidentally fell ...