Why marketing mix modeling is still hard to get right

Open-source tools have made MMM more accessible, but reliable results still depend on clean data, thoughtful modeling, and ...
The Guardian

Andy Burnham’s long coup: the chaotic year-long project to return him to Westminster

Story of the key figures, decisions, planning and missteps in push to line up Greater Manchester mayor for PM The third coming of Andy Burnham began in earnest on the dancefloor of the Ministry of ...