Unity announces 'core standards' initiative to address low-quality in-app advertising

Source: Unity Unity, the game engine company, announced on the 23rd that it is expanding its 'Core Standards' initiative—designed to increase transparency in the gaming ecosystem—into the advertising ...
B and T

Aussies Get Behind Good One Creative’s ‘May8 Day’ Campaign As New Day For Social Unity

A community-led campaign calling for an annual ‘May8 Day’ on the 8 May is gaining momentum nationally, with a broad mix of Australians backing the push for a new cultural event championing mateship ...
TheServerSide

Full Git and GitHub tutorial for beginners

Git isn't hard to learn, and when you combine Git and GitHub, you've just made the learning process significantly easier. This two-hour Git and GitHub video tutorial shows you how to get started with ...
B and T

Livewire Teams Up With Unity To Scale In-Game Advertising Across ANZ

Unity will partner with Livewire, a global gaming marketing company building the next-gen attention platform, to provide in-game mobile advertising inventory across ANZ. Through Livewire, media buyers ...
GamesIndustry

Unity sees growth in engine revenue, shuts down IronSource ad network in favour of Vector AI user-acquisition platform

Unity has announced that it is shutting down its IronSource advertising/user-acquisition network and planning to divest Supersonic, publisher of mobile games ...
AOL

Unity Software Surges 10% as China Sale Talk Heats Up: Can It Close the Gap With AppLovin?

Fri, March 27, 2026 at 3:23 PM UTC Unity Software (NYSE:U) stock is skyrocketing on two major catalysts Friday morning. The main share-price drivers are reports of a China business sale and a blowout ...
Seeking Alpha

Unity targets $1B+ annual run rate for Vector by end of 2026 as advertising and AI initiatives accelerate

Yahes provided first quarter 2026 guidance of total revenues between $480 million and $490 million and adjusted EBITDA of $105 million to $110 million. Grow segment is forecast to be flat sequentially ...
CNBC

AI is disrupting the advertising business in a big way — industry leaders explain how

AI disruption is "unnerving investors in every industry, and it's totally disrupting our business," WPP's outgoing boss Mark Read told CNBC. The advertising market is under threat from emerging ...
Benzinga.com

Unity Hits An Inflection Point? Analysts Highlight Accelerated Innovation In Gaming And Advertising

Unity's Q4 revenue dropped 25% to $457.1M but beat estimates, prompting analyst reratings and cautious optimism on future growth. Analysts see potential in Unity 6 adoption and ad platform upgrades, ...
Business Wire

Unity 6 Launches Globally: Next-Gen Game Development Platform Delivers Enhanced Performance and Stability

SAN FRANCISCO--(BUSINESS WIRE)--Unity (NYSE: U), the world’s leading platform for creating and growing games and interactive experiences, today announced that Unity 6, the most stable and best ...
GamesIndustry

Unity 6 is the "most stable and performant version of Unity ever"

Unity 6 was built, tested, and refined in partnership with – and for – the developers who use it. As the world’s leading platform for creating and growing games, Unity 6 is the most stable version of ...
The Verge

Unity has eliminated its controversial runtime fee

A year to the day since the announcement, and after several revisions and community backlash, Unity is ending its unpopular pricing scheme. A year to the day since the announcement, and after several ...