I’ve written before about how to ask ChatGPT to improve a so-so prompt. But what about those times with ChatGPT, Claude, or ...

The 2026 FIFA Men’s World Cup knockouts are underway. You can follow the action right here, from the bracket and forecast pages within The Athletic’s World Cup Tracker. If you’re just tuning in, here ...

Barcelona forward Lamine Yamal scored his first World Cup goal in the group stage win over Saudi Arabia, but has yet to add to his tally (Michael Steele/Getty Images) The Athletic has live coverage of ...

Reaching the quarterfinals would match the USMNT's modern-era best (2002) and signal that they are truly one of the top teams in the world. Advancing beyond the Round of 16 would be considered an over ...

This 48-team extravaganza is the biggest World Cup there has ever been, and it might just be the most complex too. Twelve groups of four teams might be enough to follow in the first place, but those ...

The CEO of Digitas on why overpromising with AI is a dangerous path for marketers.