Business-to-business has spent years flinching at a word it desperately needs. Here’s why ‘influencer’ is just bad branding for something that moves real money. Welcome to the first in a three-part ...

For years, enterprise data conversations centered on platforms. Which warehouse? Which lakehouse? Which cloud? In my recent Forbes pieces, “Beyond The Enterprise Data Platform: Why Ecosystems Win” and ...

Learn what B2B data enrichment is, how it works, which tools and services support it, and how enriched data improves GTM strategy, lead scoring, routing, and personalization. B2B data enrichment is ...

Java developers absolutely must learn Maven. Maven is the most popular and pervasive build tool in the Java world. Even if you don't use Maven directly, alternatives such as Gradle, Jenkins or Ivy ...

Git isn't hard to learn, and when you combine Git and GitHub, you've just made the learning process significantly easier. This two-hour Git and GitHub video tutorial shows you how to get started with ...

Expedia's B2B division is growing nearly five times faster than its consumer brands. That gap buys time for the Vrbo and Hotels.com turnaround — but 2026 will test whether efficiency gains can ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Salesforce paid $8 billion for ...

As more B2B buyers adopt generative artificial intelligence (GenAI) and conversational search tools to gather faster insights, marketing, sales, and product leaders are facing intense pressure to ...

The Chat feature of Google AI Studio allows users to interact with Gemini models in a conversational format. This feature can make everyday tasks easier, such as planning a trip itinerary, drafting an ...

If online travel agencies want to go to where people are booking travel, they are going to have to make the B2B game an integral part of their businesses. Otherwise, they'll be handing those potential ...

Behind every successful, modern analytics and AI initiative is a strong data foundation supporting it, comprising of an effective data integration strategy. With data integration in place, enterprises ...

Data platform vendor Informatica is expanding its AI capabilities as the needs of gen AI continue to increase enterprise requirements. Informatica is no stranger to the world of AI; in fact, the ...