Where are the “Sephora tweens” now? More than two years after that term catapulted through the cultural lexicon as Gen Alpha’s first tweens entered the beauty industry — often in droves, with a ...

The marketing team faced a decision of a purple kind. Claire’s, the accessories store and mall staple that has pierced the ears of more than 131 million customers over the decades, had long built its ...

Every Wednesday, at exactly 2:15 P.M., the electronic bell at San Francisco’s A. P. Giannini Middle School sounds with a dull, droning buzz, and hundreds of students stream from the building. They ...

When building my skincare routine, sunscreen is a non-negotiable, but layering it under makeup can cause pilling and flaking. Sunscreen sometimes emphasizes my acne, large pores, or skin texture. Plus ...

As kids grow up, many parents worry about keeping them safe. But for many families, the bigger challenge is helping children navigate an emotional world that can feel overwhelming, especially during ...

Packing is a skill that’s all about editing—especially if you want to avoid extra fees or checking a bag. On the cosmetics front, travel makeup brush sets help keep your toiletry case compact and ...

As your child approaches their teenage years, they’ll want more independence, their emotions will run higher and you might see more disagreements in your household. This is normal. Adolescence – which ...

Blurred lips are poised to be the standout makeup trend of 2026 — and you can thank Nina Park for bringing the look from Korean beauty circles to the red carpet. The Korean-American makeup artist has ...

Underpainting has existed backstage at runway shows for years, but it wasn’t until celebrity makeup artist Mary Phillips pulled back the curtain on the technique in late 2025 that it became a ...

A makeup artist and beauty editor break down the looks we're going to see everywhere. Everyone's saying the clean girl is dead. I wouldn't say that. She's alive and well—just reinvented. One thing ...

NBC Select independently determines what we cover and recommend. When you click on or buy through our links, we earn a commission. Learn more. Bethany Heitman Commerce Editor Not long ago, the ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. The Sincerely Yours Fresh Starter 3‑Piece Skincare Set is a ...