“The customer is our boss and we treat her like a queen.” Lillian Vernon was a marketing and advertising genius who connected so precisely with her audience, forever influencing the way businesses interact with customers through direct-to-consumer marketing. Her entrepreneurial spirit blossomed at age 24, and instead of staying home and having children as was the norm at the time, she went to work, launching a successful business that became one of the first to ever go public with a female CEO a